November 12, 2008
Director to Present at Pecha Kucha
Paul Rustand, Director of Widgets & Stone, has been asked to be one of six presenters at the Chattanooga Pecha Kucha. This, the first Pecha Kucha event in the city, will start at 6:20pm Thursday, November 13 at the green|spaces resource center. Speakers will last about an hour, then the floor will open up for intermingling and discussions with drinks and snacks in hand.
Pecha Kucha is the Japanese word for conversation -- the idea is to have speakers discuss 20 images, 20 seconds each, totaling: 6 minutes 40 seconds per speaker. Keeping presentations short and simple. "Conversation not dissertation."
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| By widgeteer | 9:31 AM | Comments (1)
October 16, 2008
Make Meetings Effective
After attending some very dull meetings in the past few months (even ones led by me!), I have a few ideas and recommendations to improve this seemingly necessary evil. Please add any thoughts you might have.
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| By widgeteer | 9:54 AM | Comments (1)
September 26, 2008
Widgets & Stone commissioned by Grassroots Outdoor Alliance
Sept 26, 2008 - Dave Matz, Director of Grassroots Outdoor Alliance, retained Widgets & Stone to help the organization craft a brand communications strategy to members, vendors and consumers. The studio will work with the leadership of the well established organization to develop a concise and consisent brand message. Widgets & Stone will work with the existing visual identity, but will provide services including research, brand strategy, brand development, writing and communications design.
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| By widgeteer | 9:25 AM | Comments (0)
September 20, 2008
ONE CLIP AT A TIME
Taking tiny paper clips and very big ideas into the 5th grade classroom...
When teachers and students started a simple class project in Whitwell, Tennessee, little did they know that it would capture the attention of thousands of people around the world.
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| By widgeteer | 9:42 AM | Comments (1)
September 8, 2008
Design as Service
Yes, it is true that the design profession is considered a service (although designers are just as often providing a product too), but that's not the kind of "service" this entry will discuss... The kind of service I see design and the design process providing is "the act of helping someone" -- like a servant, truly serving an organization or an individual. More often than not, this aspect of our role is resented rather than celebrated -- why? What would happen if more of us saw this as our highest purpose as designers?
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| By widgeteer | 2:55 PM | Comments (0)
August 27, 2008
35-85
A party, in Chattanooga, on an ordinary Monday night? This is one problem if it's your daughter's birthday but quite another if it's a client's objective. Especially when the client's target audience is professionals, families, singles, couples, students... in short, everybody. Unless the event is emblazoned with orange and white and serving nachos around a big screen, it can be hard to draw a crowd on a Monday in Chattanooga.
| By widgeteer | 6:22 AM | Comments (1)