September 20, 2008
ONE CLIP AT A TIME
Taking tiny paper clips and very big ideas into the 5th grade classroom...
When teachers and students started a simple class project in Whitwell, Tennessee, little did they know that it would capture the attention of thousands of people around the world.
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| By widgeteer | 9:42 AM | Comments (0)
September 8, 2008
Design as Service
Yes, it is true that the design profession is considered a service (although designers are just as often providing a product too), but that's not the kind of "service" this entry will discuss... The kind of service I see design and the design process providing is "the act of helping someone" -- like a servant, truly serving an organization or an individual. More often than not, this aspect of our role is resented rather than celebrated -- why? What would happen if more of us saw this as our highest purpose as designers?
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| By widgeteer | 2:55 PM | Comments (0)
August 27, 2008
35-85
A party, in Chattanooga, on an ordinary Monday night? This is one problem if it's your daughter's birthday but quite another if it's a client's objective. Especially when the client's target audience is professionals, families, singles, couples, students... in short, everybody. Unless the event is emblazoned with orange and white and serving nachos around a big screen, it can be hard to draw a crowd on a Monday in Chattanooga.
| By widgeteer | 6:22 AM | Comments (1)
August 22, 2008
CREATE HERE
Rethinking... well, everything. And creating where you live.
When a grant-supported collective of programs, projects, incentive funding and individuals came to Widgets & Stone, they had a very specific challenge. Like many start-up, creative-minded entrepreneurships, they needed to enter a skeptical market with the right targeting, and the right message, in the right way.
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| By widgeteer | 11:00 AM | Comments (0)
June 27, 2008
Widgets & Stone Photostream
We've just started, but look here for more artistic and detailed photography of our projects... Widgets Photostream on Flickr
| By widgeteer | 5:35 PM | Comments (3)
June 24, 2008
EASY BISTRO & BAR
The Finest Ingredients + a Few New Spices = Recipe for Success
In 2005 Erik & Amanda Niel fulfilled a long held dream by opening their very own restaurant, Easy Seafood. After several good years in the business, they felt that the time was right to make a change to expand their culinary offerings. Along with a refined menu, they felt it would be appropriate to renovate the interior design to reflect the high quality of the food. A name change and a new visual identity were the order of the day to communicate these exciting changes to customers.
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| By widgeteer | 2:03 PM | Comments (7)