09·20·08

September 20, 2008

ONE CLIP AT A TIME

Identity Design Project Profile

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Taking tiny paper clips and very big ideas into the 5th grade classroom...

When teachers and students started a simple class project in Whitwell, Tennessee, little did they know that it would capture the attention of thousands of people around the world.

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| By widgeteer | 9:42 AM | Comments (0)

September 8, 2008

Design as Service

Could the profession do more for community than we think it could?

Yes, it is true that the design profession is considered a service (although designers are just as often providing a product too), but that's not the kind of "service" this entry will discuss... The kind of service I see design and the design process providing is "the act of helping someone" -- like a servant, truly serving an organization or an individual. More often than not, this aspect of our role is resented rather than celebrated -- why? What would happen if more of us saw this as our highest purpose as designers?

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| By widgeteer | 2:55 PM | Comments (0)

August 27, 2008

35-85

A Chattanooga Party

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A party, in Chattanooga, on an ordinary Monday night? This is one problem if it's your daughter's birthday but quite another if it's a client's objective. Especially when the client's target audience is professionals, families, singles, couples, students... in short, everybody. Unless the event is emblazoned with orange and white and serving nachos around a big screen, it can be hard to draw a crowd on a Monday in Chattanooga.

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| By widgeteer | 6:22 AM | Comments (1)

August 22, 2008

CREATE HERE

Brand Case Study

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Rethinking... well, everything. And creating where you live.

When a grant-supported collective of programs, projects, incentive funding and individuals came to Widgets & Stone, they had a very specific challenge. Like many start-up, creative-minded entrepreneurships, they needed to enter a skeptical market with the right targeting, and the right message, in the right way.

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| By widgeteer | 11:00 AM | Comments (0)

June 27, 2008

Widgets & Stone Photostream

Now on flickr

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We've just started, but look here for more artistic and detailed photography of our projects... Widgets Photostream on Flickr

| By widgeteer | 5:35 PM | Comments (3)

June 24, 2008

EASY BISTRO & BAR

Rebrand Project Profile

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The Finest Ingredients + a Few New Spices = Recipe for Success

In 2005 Erik & Amanda Niel fulfilled a long held dream by opening their very own restaurant, Easy Seafood. After several good years in the business, they felt that the time was right to make a change to expand their culinary offerings. Along with a refined menu, they felt it would be appropriate to renovate the interior design to reflect the high quality of the food. A name change and a new visual identity were the order of the day to communicate these exciting changes to customers.

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| By widgeteer | 2:03 PM | Comments (7)