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November 02, 2006
NYC WHIRLWIND TOUR
New York City.
Gain: AIGA Business and Design Conference
Paul and I just got back from New York, accompanied by Paul's wife, Peg, their sons, Drake, Brock and Tate, and Josiah Roe from COPTIX. The excuse was a design conference (mainly in support of fellow designer and friend, Michael Hendrix from Tricycle), but everyone knows we really went for the food. Kidding.
The conference, for the most part, good but not great. It was about what I expected from a design for business conference: a lot of talk about branding, marketing, process, and some shameless self-promotion. Paul and I are now even more confident that the term "brand" is entirely misused. You can't design a brand people!
Where was I...
Yeah, Michael kicked ass and is now a rock star*. Other key speakers:
Bobby Martin. Jazz at Lincoln Center. Talked about his "When Jazz is Killin'..." campaign.
Key quote: "Creativity is not a service, it's a necessity."
Scott Williams. Starwood Hotels. Talked about the importance of research/ethnography (the study of how people/clients behave and interact).
Key quote: "Closed eyes leads to indifference."
Key point: It takes an outsiders point of view to get a new fresh perspective to the see the obvious and to get the obvious solution.
Ji Lee. The Bubble Project. Talked about his illegal campaign on attacking public advertising which turns cooperate monologue into public dialogue. Argues that traditional advertising is NOT working.
Sam Hecht. Industrial Facility. Explains about using Landscape as a means to fill in the gaps for the revolutionary design of MUJI.
Key points:The role of the designer is to introduce quality that was always there. The self is on the same level as everything else. Everything effects us. Limit the options. Consumers will not always use your products the way you intended them to.
Kierstin de West and Jason McCormick. Ci. Talked about The SHIFT Report: the shift to substainability and the leadership opportunities it presents to design and designers.
Key points: 4 Pillars of Substainability (Personal, Environmental, Spiritual, Social). 4 Barriers (Time, Price, Knowledge, Pressure). 5 Triggers (Locally Produced, Labelling & Packaging, Brand Affiliation, Product Design & Lifecycle, Marketing w/ Integrity i.e. Being Honest)
The rest of our time was spent eating great food, teaching the boys how to navigate the Big Apple (in which they did an amazing job), shopping, and hanging out with friends (including Paul and Peg's old friend from college, Derrick Cruz. Derrick is a web designer and fine artist whose company, Black Sheep and Prodigal Sons, makes beautiful handcrafted "charms".)
* Speaking of rock star, on the flight from La Guardia to Atlanta Drake sat next to Mike Mills of REM and didn't know it until we got off the flight. However, Paul and I did. In case you were wondering what Mr. Mills does during his flight time, he reads the New York Times and watches NASCAR and FOX News. Surprised? Us too.
| By widgeteer | 02:40 PM
