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August 5, 2005
CREATIVITY THAT GOES DEEP
from Businessweek, courtesy of Brian Woodlief
Embracing design-shop approaches to problem solving means having to shed some key characteristics of how traditional companies work...
The topic of design is as hot as a pistol these days. Everywhere you look, you see cover stories and conferences. If it's design-related, people are talking about it. Firms everywhere want to revolutionize themselves by turning design-oriented.
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