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November 2, 2006

NYC WHIRLWIND TOUR

New York City.
Gain: AIGA Business and Design Conference

Paul and I just got back from New York, accompanied by Paul's wife, Peg, their sons, Drake, Brock and Tate, and Josiah Roe from COPTIX. The excuse was a design conference (mainly in support of fellow designer and friend, Michael Hendrix from Tricycle), but everyone knows we really went for the food. Kidding.

The conference, for the most part, good but not great. It was about what I expected from a design for business conference: a lot of talk about branding, marketing, process, and some shameless self-promotion. Paul and I are now even more confident that the term "brand" is entirely misused. You can't design a brand people!

Where was I...

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Posted by widgeteer at 2:40 PM | Comments (4)