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March 30, 2007

NIKE NO LIKEE

Well, it's time for me to shut down the rumor mill. As many, many of you now know, at the start of this year I received a call from a friend of a friend who is a creative director at Nike. He was calling about an 'opportunity' for me. I expected it to be a possible freelance job (no doubt involving letterpress printing *sigh*) - which would've been very cool... That was not the opportunity.

Continue reading "NIKE NO LIKEE"

Posted by widgeteer at 12:19 PM | Comments (5)

March 14, 2007

CREATING CULTURE?

As my design career continues to grow and expand, and as our studio makes more forays into the murky regions of "branding", I am becoming increasingly aware of my desire not to create a "brand" but to create (to contribute to) culture.

Is this desire admirable? Nonsensical? Megalomaniacal?

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Posted by widgeteer at 2:22 PM | Comments (7)