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January 24, 2008

STRATEGERY vs. IMPLEMENTAYSHUN

When I began my design career in 1995, it was with a clear understanding that my job would be to create designs for my clients, in order “to execute some order or to provide a practical means for accomplishing some aim.” In short, to provide implementation for them: to make something to accomplish their goal.

But over the years, as I have worked with many entrepreneurs and small businesses, I more often find myself being asked to provide “a plan, method, or series of maneuvers for obtaining a specific goal or result.” In short, to provide strategy for them: to help them plan a way to accomplish their goal.

Which of these is design?

Or, more importantly, which one should I focus on?

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Posted by widgeteer at 12:15 PM