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March 6, 2008

STUDY of a CASE STUDY

A couple weeks after my blog entry on my inability to provide top notch strategy to my clients, I had to write up a “brand strategy” document for Sequatchie Cove Farm (SCF). And I thought I did a pretty good job within the limitations.

But the success of their farm is important to me personally — as much as the success of the brand is to me professionally. So I wanted to post the document here and use it as a reference tool: for those of you interested in learning a bit about how we do strategy here at the studio, but also for me to mine the brains of those of you who are more strategic thinkers than I. Please comment and critique.

But I will warn you — it is a bit long. I will try to break it up with pretty pictures.

Continue reading "STUDY of a CASE STUDY"

Posted by widgeteer at 5:45 PM