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April 18, 2008
You Learn Something New Everyday
Our Design Director, Paul Rustand, has been accepted to the AIGA’s “Business Perspectives for Creative Leaders” at the Yale School of Management, July 27 - August 1, 2008. This program of AIGA and the Yale School of Management helps creative leaders to learn top management perspectives and become more productive partners in communication, branding and product development strategies.
After being encouraged (and nominated) several times by Michael Hendrix, Chief Brand Officer at Tricycle, Paul has decided to take him up on the offer. Michael attended one of the early programs at Harvard School of Business several years ago and insists that it will prove exceptionally useful in helping to develop design strategies for business — for both Widgets & Stone and our clients.
Looking forward to it!
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Posted by widgeteer at 5:27 PM | Comments (0)
April 16, 2008
TIPS, TRICKS and TOOLS of the TRADE v 3
Creative Business Strategy:
I became familiar with David Baker of ReCourses through the AIGA e-newsletter “Design:Business” several years ago. But it was only recently that I began to take note of his site and his consulting advice in the form of free position papers and podcasts. If you are a principal in a “creative” agency or even if you run your own small shop, I highly recommend signing up for his free monthly advice and taking advantage of his publications.
Position Papers (downloadable PDFs)
Continue reading "TIPS, TRICKS and TOOLS of the TRADE v 3"
Posted by widgeteer at 10:22 AM | Comments (0)