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May 19, 2008
Widgets & Stone Public Presentation
Art Speak / Design’s Community
Tuesday, June 10, 5:30-6:30pm
Presenting: Widgets and Stone
Admission: Free and open to the public at AVA
Design has always had a dramatic impact on visual culture, and as media seeps into every corner of contemporary society, design is playing an even greater role in shaping our lived environment and our sense of self as a community. This presentation will focus on one Chattanooga studio’s belief in the potential for design to impact community and to effect positive change at the local level.
The core design team from Widgets & Stone, Paul Rustand and Joseph Shipp, will be there with dedicated collaborators Matt Greenwell and Caleb Ludwick to talk about the studio’s evolving philosophy, process and work. Please join us. And while you’re at AVA you can check out a Widgets & Stone Case Study in AIGA Chattanooga’s exhibit:
DESIGN@WORK
AIGA|Chattanooga presents DESIGN@WORK a small collection of case studies exhibiting the effectiveness of design thinking applied to business challenges both commercial and social.
WHAT IS DESIGN THINKING?
True design thinking is more than making an item or concept visually appealing. Beyond the buzzwords of "strategic thinking" and "brand building," it is a methodology for organizing priorities and solving problems. A 360º view of needs, solutions and how to communicate them.
WHAT DOES IT DO FOR BUSINESS?
The analytical approach of design thinking enables business to bridge the gap between concept and product. Between product and consumer. It can discover innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers. But it can also communicate issues of corporate responsibility and activate consumers to participate in their communities.
DESIGN@WORK features case studies from the work of the members of AIGA|Chattanooga. Representing a variety of industries, and design thinkers — from small studio to large agency to the inhouse design team — each example demonstrates the broadening role design plays in business strategy, leadership, process and product.
ABOUT AIGA
AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, to participate in critical analysis and research, and to advance education and ethical practice. For more information on AIGA, go to AIGA. For more information on AIGA|Chattanooga, go to www.AIGA50.org.
| By widgeteer | 3:19 PM