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June 27, 2008

Widgets & Stone Photostream

Now on flickr

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We've just started, but look here for more artistic and detailed photography of our projects... Widgets Photostream on Flickr

Posted by widgeteer at 5:35 PM | Comments (3)

June 24, 2008

EASY BISTRO & BAR

Rebrand Project Profile

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The Finest Ingredients + a Few New Spices = Recipe for Success

In 2005 Erik & Amanda Niel fulfilled a long held dream by opening their very own restaurant, Easy Seafood. After several good years in the business, they felt that the time was right to make a change to expand their culinary offerings. Along with a refined menu, they felt it would be appropriate to renovate the interior design to reflect the high quality of the food. A name change and a new visual identity were the order of the day to communicate these exciting changes to customers.

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Posted by widgeteer at 2:03 PM | Comments (7)

June 17, 2008

A Word to the Wise

Things we find ourselves saying often

They say a "word to the wise is sufficient", meaning (I suppose) that those with wisdom do not require much in the way of advice -- or at least all that much explanation or repetition. As designers, we have the opportunity to overlap with all kinds of very different disciplines, and (in our studio at least) we tend to overlap with talented and wise practitioners of those disciplines. Here are a few words of counsel we find ourselves giving out rather often in relation to the design of a "brand" either to clients or to other designers:

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Posted by widgeteer at 10:10 AM | Comments (0)

June 12, 2008

ROCK/CREEK

Rebrand Case Study

Rebranding a 20 year old retailer for growth / Outdoor equipment is not an end in itself

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Continue reading "ROCK/CREEK"

Posted by widgeteer at 9:23 AM | Comments (2)