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September 26, 2008
Widgets & Stone commissioned by Grassroots Outdoor Alliance
Sept 26, 2008 - Dave Matz, Director of Grassroots Outdoor Alliance, retained Widgets & Stone to help the organization craft a brand communications strategy to members, vendors and consumers. The studio will work with the leadership of the well established organization to develop a concise and consisent brand message. Widgets & Stone will work with the existing visual identity, but will provide services including research, brand strategy, brand development, writing and communications design.
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Posted by widgeteer at 9:25 AM | Comments (0)
September 20, 2008
ONE CLIP AT A TIME
Taking tiny paper clips and very big ideas into the 5th grade classroom...
When teachers and students started a simple class project in Whitwell, Tennessee, little did they know that it would capture the attention of thousands of people around the world.
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Posted by widgeteer at 9:42 AM | Comments (1)
September 8, 2008
Design as Service
Yes, it is true that the design profession is considered a service (although designers are just as often providing a product too), but that's not the kind of "service" this entry will discuss... The kind of service I see design and the design process providing is "the act of helping someone" -- like a servant, truly serving an organization or an individual. More often than not, this aspect of our role is resented rather than celebrated -- why? What would happen if more of us saw this as our highest purpose as designers?
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Posted by widgeteer at 2:55 PM | Comments (0)