http://blog.widgetsandstone.com/ en-us rustand@widgetsandstone.com 2008-09-20T09:42:43-05:00 hourly 1 2000-01-01T12:00+00:00 http://blog.widgetsandstone.com/archives/2008/09/post.html Identity Design Project Profile Taking tiny paper clips and very big ideas into the 5th grade classroom... When teachers and students started a simple class project in Whitwell, Tennessee, little did they know that it would capture the attention of... 74591@http://blog.widgetsandstone.com/ 2008-09-20T09:42:43-05:00 http://blog.widgetsandstone.com/archives/2008/09/design-as-servi.html Could the profession do more for community than we think it could? Yes, it is true that the design profession is considered a service (although designers are just as often providing a product too), but that's not the kind of... 74104@http://blog.widgetsandstone.com/ 2008-09-08T14:55:45-05:00 http://blog.widgetsandstone.com/archives/2008/08/3585.html A Chattanooga Party A party, in Chattanooga, on an ordinary Monday night? This is one problem if it's your daughter's birthday but quite another if it's a client's objective. Especially when the client's target audience is professionals, families, singles, couples,... 74132@http://blog.widgetsandstone.com/ 2008-08-27T06:22:04-05:00 http://blog.widgetsandstone.com/archives/2008/08/create-here.html Brand Case Study Rethinking... well, everything. And creating where you live. When a grant-supported collective of programs, projects, incentive funding and individuals came to Widgets & Stone, they had a very specific challenge. Like many start-up, creative-minded entrepreneurships, they needed... 73995@http://blog.widgetsandstone.com/ 2008-08-22T11:00:05-05:00 http://blog.widgetsandstone.com/archives/2008/06/widgets-stone-p.html Now on flickr We've just started, but look here for more artistic and detailed photography of our projects... Widgets Photostream on Flickr... 72067@http://blog.widgetsandstone.com/ 2008-06-27T17:35:19-05:00 http://blog.widgetsandstone.com/archives/2008/06/easy-bistro-bar.html Rebrand Project Profile The Finest Ingredients + a Few New Spices = Recipe for Success In 2005 Erik & Amanda Niel fulfilled a long held dream by opening their very own restaurant, Easy Seafood. After several good years in the... 71921@http://blog.widgetsandstone.com/ 2008-06-24T14:03:34-05:00 http://blog.widgetsandstone.com/archives/2008/06/a-word-to-the-w.html Things we find ourselves saying often They say a "word to the wise is sufficient", meaning (I suppose) that those with wisdom do not require much in the way of advice -- or at least all that much explanation or... 71392@http://blog.widgetsandstone.com/ 2008-06-17T10:10:00-05:00 http://blog.widgetsandstone.com/archives/2008/06/rockcreek.html Rebrand Case Study Rebranding a 20 year old retailer for growth / Outdoor equipment is not an end in itself... 71475@http://blog.widgetsandstone.com/ 2008-06-12T09:23:36-05:00 http://blog.widgetsandstone.com/archives/2008/05/neutron-branding-workshops.html Widgets & Stone partners with AIGA Chattanooga to bring in Marty Neumeier’s renowned brand coaching team Widgets & Stone is pleased to sponsor two branding workshops for business leaders and branding professionals on Thursday, September 11, 2008. Workshops will include... 70786@http://blog.widgetsandstone.com/ 2008-05-22T15:35:49-05:00 http://blog.widgetsandstone.com/archives/2008/05/widgets-stone-public-presentation.html at AVA’s ArtSpeak June 10,2008 Art Speak / Design’s Community Tuesday, June 10, 5:30-6:30pm Presenting: Widgets and Stone Admission: Free and open to the public at AVA Design has always had a dramatic impact on visual culture, and as media... 70686@http://blog.widgetsandstone.com/ 2008-05-19T15:19:40-05:00 http://blog.widgetsandstone.com/archives/2008/05/rockcreek-rebrand-wins-gold-at-ten-show.html Rock/Creek and Widgets & Stone announce victory at the 2008 AIGA TEN Show.  Coming out on top with a Gold Medal, Widgets & Stone won the Brand Identity category with Rock/Creek rebrand. Under Design Director Paul Rustand, designers Matt Greenwell, Brad... 70677@http://blog.widgetsandstone.com/ 2008-05-19T12:00:58-05:00 http://blog.widgetsandstone.com/archives/2008/05/4-bridges-arts-festival.html 2008 Campaign Case Study REBUILDING A BRIDGE BETWEEN ARTS AND A COMMUNITY : ART FOR EVERYONE The Overview Produced by AVA, the Association for Visual Arts, the 4 Bridges Arts Festival is an annual juried event featuring original art for... 70129@http://blog.widgetsandstone.com/ 2008-05-07T12:00:54-05:00 http://blog.widgetsandstone.com/archives/2008/04/you-learn-something-new-everyday.html …especially this summer. Our Design Director, Paul Rustand, has been accepted to the AIGA’s “Business Perspectives for Creative Leaders” at the Yale School of Management, July 27 - August 1, 2008. This program of AIGA and the Yale School of... 69425@http://blog.widgetsandstone.com/ 2008-04-18T17:27:41-05:00 http://blog.widgetsandstone.com/archives/2008/04/tips-tricks-and-tools-of-the-trade-v-3.html Potentially useful design stuff... version 3 Creative Business Strategy: I became familiar with David Baker of ReCourses through the AIGA e-newsletter “Design:Business” several years ago. But it was only recently that I began to take note of his site and... 69289@http://blog.widgetsandstone.com/ 2008-04-16T10:22:26-05:00 http://blog.widgetsandstone.com/archives/2008/03/study-of-a-case-study.html Sequatchie Cove Farm Brand Strategy A couple weeks after my blog entry on my inability to provide top notch strategy to my clients, I had to write up a “brand strategy” document for Sequatchie Cove Farm (SCF). And I thought... 67793@http://blog.widgetsandstone.com/ 2008-03-06T17:45:15-05:00